Join us for a cuppa at IP Expo!

cupsThis week on Wednesday and Thursday we are looking forward to meeting lots of our customers and partners at IP Expo Europe at the Excel Centre in London. Our theme this year is ‘Relax’! In keeping with this theme we will be giving away free cups of tea on our stand and an understanding ear for all your backup and DR requirements. We also have some 8GB ‘slap’ USBs which are worth a visit for as well!

You can come and listen to our Sales Director, Stephen Macpherson speak on Wednesday at 11am in the Backup and Recovery theatre. He will be discussing all the latest developments coming up at Macrium, including our new management console and deployment kit, as well as talking through some the results from our recent Belts and Braces research survey.

It’s free to register for IP Expo and we’re on stand M21 if you would like to meet us there.

Macrium Reflect launch Deployment Kit

DeploymentKitWe’re excited to announce that we are now releasing our Reflect Deployment Kit, which is specifically designed for organisations who want to use the power of our technician’s license to create and deploy images in their enterprise.

In response to popular demand, we have changed our licensing model to allow unlimited deployments. The licensing is per year, per site and the aim is to allow customers who have previously used Ghost, to move to a fully supported image creation and deployment utility.

This kit allows a single user to image multiple servers and PCs. Macrium Reflect runs as a portable application from USB Rescue Media. The USB stick also acts as a bootable rescue environment, which you can use to back up and restore licensed PCs. Portable Mode Reflect is very similar to the Macrium Reflect environment you are familiar with.

To find out more and purchase your own Macrium Reflect Deployment Kit, please visit

Strap on those belts and braces!

With thanks to everyone who was kind enough to fill in our research questions, we now have a fascinating report available which tests some of the assumptions and themes that we think characterises the backup and DR market.

With almost 500 responses, we found that speed, reliability and compatibility were the recurring words that respondents used when praising their current backup solution. One of the most interesting results was that over 50% use more than one supplier and 16% use three or more. It seems that there is a requirement for a ‘belts and braces’ approach to backup and recovery. As long as the solution is fast, reliable and easy to use, that is more important than having a single ‘one size fits all’ solution. Interesting to see that peace of mind comes before administrative workload.

We also asked what the biggest headache in backup and DR was: time was cited at the top! This included the time to set up, schedule and ensure that backups are running smoothly. Other concerns included whether the backup will actually be successful and remembering to set up backups in the first place!

Another interesting point that surfaced was confusion in the marketplace with the terms used. This may be surprising seeing as data backup tools and their terminology have been around for a while. On the other hand, as we were writing the new knowledge base material for Macrium Reflect v6, we had to clarify for ourselves what each approach meant!

We hope you enjoy the report and the findings.

Macrium Says Relax!

Pasted image at 2015_07_31 03_10 PMSit back and relax. Boil the kettle and make a cup of tea. Maybe light a scented candle or two. You’re using Macrium Reflect, there’s no need to panic! IT Administrators using Macrium Reflect have a backup solution that provides peace of mind, speed and reliability, and ease of use.

Macrium will be demonstrating the power and speed of Macrium Reflect at IP Expo Europe in London this October. IP Expo Europe is the number one IT event across Europe, aimed at those looking to find out how the latest IT innovations can drive their business forward. With thousands expected to walk through the doors over the two day show, it really is the place for IT Administrators to go!

Our very own Stephen Macpherson will be presenting at the exhibition, demonstrating to IT Administrators how Macrium Reflect can take the stress out of backup and disk recovery. Stephen will cover our all new administration console, the speed of rapid delta restore and how viBoot can be vital for the instant recovery of critical systems. He will also cover why many of our customers choose a ‘belt and braces’ approach to backup.

We will have our highly experienced team at the show on stand M21 demonstrating our solution, handing out some very nifty USB slaps and helping you relax with a cuppa.

To register for free and find out more information about the show please visit

Welcome to viBoot!

As our latest version of Macrium Reflect continues to get rave reviews in the marketplace, we’re excited to add a new tool to the family, with Macrium viBoot. Here’s a great video to show you how it works.

viBoot enables you to instantly create, start and manage Microsoft Hyper-V virtual machines using one or more Macrium Reflect image files as the basis of the virtual machine sub-system. viBoot allows you to boot into the images you have made using Macrium Reflect for recovery validation purposes, or as a DR tool to instantly recover vital systems. If you’re working at an enterprise level, you could recover your vital Exchange or SQL systems in mere minutes! This will ensure no down time and no lengthy virtual disk conversion or restore. We’re here to make your lives easier!

We have built Macrium viBoot on a new device driver that presents a virtual Windows drive contained within a Macrium Reflect image file as a physical hard drive to the Windows storage sub-system. This allows any Windows based virtualization software that can boot from a physical drive, to boot from Macrium Reflect image files.

There are a number of ways that viBoot could be utilised. Use it to create a copy of your live environment to test new software, or use it as a performance test platform as part of your Physical to Virtual rollout strategy. Most importantly it enables IT administrators to quickly recover and make available critical systems for business continuity purposes.

You can download Macrium viBoot now from
For more information on downloading, setting repository folders etc, please visit

When “free” is always great value for money!

We continue to be amazed by the incredible popularity of our Macrium Reflect Free Edition product that tops over 150 thousand downloads per month.  These global downloads means that we have an active installed base of the Free Edition that tops 4 million!  Just last week we released v6 Free Edition, and the same day we experienced an 80% jump in downloads and website hits.
Read More »

It’s finally here – Macrium Reflect v6 Free

In February we released Macrium v6 including one edition targeted for home users and a further three for business users. v6 is a large step forwards in speed, simplicity and flexibility. As always, with a purchase of v6, Macrium’s renowned support is included. For business users this can be extended to include phone support and annual renewal for ongoing support.

For home users who only need to do occasional clones or ad hoc full backups, we have always had a free edition. This has been downloaded over 4 million times and has a very active user base. Until now the free edition has remained on the v5.3 codebase.Read More »