We’re delighted that we will be exhibiting and speaking again at IP Expo Manchester, UK on 26-27 April. A busy event, it attracts CIOs, heads of IT, security specialists, heads of insight and tech experts.
This will be our 3rd year at the event and we’re looking forward to meeting faces old and new again! Our Sales Director Stephen Macpherson will be talking through the results of our recent market research, as we discovered some honest views on cloud backup and whether respondents are still utilising a belts and braces approach to backup, and just how often do people run a test restore?! Stephen will finish by covering the latest on Macrium’s backup and recovery solution and what the future holds.
If you are interested in attending the event you can register for free and pop and visit us on Stand M270, we will be giving away our legendary USB ‘slaps’!
Late last year, we ran a highly successful piece of market research where we surveyed over 7,000 backup and disk recovery software users. The resulting survey we titled:
The More Things Change the More They Stay the Same for Backup!
Divided up by business and home users, the survey looks into views towards cloud backup as well as frequency of backup and if they have suffered data loss, what the cause was.
The top headlines from the research include:
- 78% of respondents have lost data over the last year, despite 73% having a backup solution in place at the time
- 70% of home users are not currently using cloud backup with 46% stating trust, security and privacy as the reason why
- 46% of those surveyed have never undertaken a test restore
Our results do demonstrate the growing global trend for cloud that has been forecasted for a few years but taken longer to mature than most people expected.
As if that wasn’t enough, we’ve only gone and launched Macrium Reflect 7, which is EVEN faster and allows users to easily test their backups to verify the recoverability of the data. We recommend that users test the recoverability of backups as frequently as possible. Find out more about all the latest features.
We’re excited to announce that we’re further expanding our European reach as we have signed a new distribution partnership with Renaissance Contingency Services in Ireland.
Renaissance is a value add distributor specialising in continuity management, data security and compliance and will give Macrium a fantastic opportunity to expand our customer base and continue to grow in the Irish and wider EMEA market.
As you may be aware, we are set to release Macrium Reflect 7 at the end of February, adding exciting new features for image based backup and disaster. We continue to transition business sales into the channel and partnering with Renaissance will be instrumental in continuing this process.
We continue to do extremely well globally and therefore are delighted to add Renaissances to our trusted distributor network as it will allow our to focus and effectively deliver our solution into the Irish market.
Stephen Macpherson, Global Sales Director, states “We are excited to partner with Renaissance Contingency Services as we continue to expand our sales offering and mature our partner network. Our upcoming release of Macrium Reflect 7 will take our disaster recovery software to a new level and our relationship with Renaissance is essential to our growth in the Irish market.”
Macrium speak to Nigel Poore who runs Poorly PC, a Suffolk based PC support company who provide help to small businesses across the country.
Imaging tool of choice
Nigel has been using Macrium Reflect for around 8 years now as a home user, and within a business environment, Macrium Reflect has been his imaging tool of choice for four years now.
Nigel has found Macrium Reflect particularly helpful when a lot of his clients were coming to him for help on managing the Windows 10 upgrade. Nigel was fully expecting things to go wrong and bought a Macrium Technician’s License, which allowed him to take a snapshot just in case he needed to restore to a previous version and start again.
“It was great having Macrium as a comfort blanket and I could be sure that, should I need to, I could get back any data that has been lost. I can dig around to my heart’s content without worrying!”
What makes Macrium such a great tool?
“Hands down, it has to be the reliability of the software. I can be confident that it will always work and I can get the image back. It is incredibly easy to use and great to see Macrium’s focus on creating such a fantastic backup tool. I’ve always found the support guys to be very helpful, quick and accurate when answering my queries”.
Download a 30-day Trial of Macrium Reflect for Home or Business use.
From everyone at Macrium we want to say a massive thank you to over 7,000 of you who took time to fill out our research survey! We are truly overwhelmed with the response rate and look forward to sifting through the results to create a fascinating research report that we can benchmark over time to determine changes in the backup and disk recovery market.
Using a random number generator, we have picked out our 10 lucky winners of a free Macrium Reflect Home edition – keep an eye on your emails to see if you hit the jackpot!
Just a little sneak preview, we found it fascinating that over 20% of those surveyed do not currently have an up-to-date backup plan in place and 21% have sadly lost data over the last year.
Merry Christmas from everyone at Macrium!
IT Works in Scotland have been using Macrium for a number of years to ensure their clients’ desktops and servers are protected should disaster strike. They were one of the first of Macrium’s resellers to trial the new central management console and Martin Paul from IT Works has some great feedback on this fantastic new tool from Macrium Software.
“The software allows IT Works to focus more effectively, thereby effectively reducing the risk associated with data loss and downtime. This gives peace of mind for the client in knowing that their systems/data is available to them when they need it most”.
Shedding light on risks
Martin was pleased that the interface allowed IT Works to quickly and easily shed light on any potential risks and let them know when anything has failed and keep quiet when it hasn’t!
Martin has been particularly impressed by the software updates.
“With any other software updates, there is a 50% chance it may fail and break. But I can trust Macrium updates every time. It is incredibly quick, in fact no other software updates are quite as fast!”
For IT Works, CMC offers them a new commercial opportunity to push out to their client base with a solution that works effectively and easily. Martin and the team at IT Works are looking forward to completing their training.
“The interface is incredibly slick and responsive with support that is second to none”.
You can download a 30-day trial of the CMC here.
Macrium spoke to Mike Jonas from Brooklyn PC Clinic in New York who offer computer repair and support services to home and businesses.
Mike has been installing Macrium Reflect on home and business user’s computers for some time now and is very complimentary about the popular backup and recovery solution.
“I love Macrium Reflect. It always works for me and most importantly of all, I trust it to work every time”.
Mike works with a number of small businesses and residential users and spends a lot of time trying to educate his customers on the value of backing up their data. Sadly, they often don’t realise the importance until it’s too late.
Mike has used a number of other backup solutions in the past, but finds that Macrium Reflect has more things going for it.
“The other solutions can be a bit hit or miss and I was never 100% confident that they were doing their job. In particular, Reflect’s bootable rescue media has been a great tool for repairing Windows boot problems and has got me out of many a hole in the past!”
Mike particularly likes the differential backups.
“Whatever the developers did, they’ve done a great job! Macrium has saved me hours rather than having to go back and restore factory images. Macrium always makes me look good with my clients!”