Content Marketing Manager
About the job
Manchester, UK. Full-time
Company background
Macrium Software protects the most valuable asset in the world - data. We’re laser-focused on providing the most reliable and effective data backup and recovery solutions possible. We’re dedicated to creating dependable software, providing quality service, and maintaining superior relationships with our customers and partners. Since our founding in 2006, millions of people across the world have chosen us, and you’ll find our easy-to-use solutions in homes, small businesses, public sector networks, and multinational companies. We are proudly headquartered in Manchester, with offices in London, and Denver, Colorado, USA.
The Challenge
We are in the early stages of building our marketing team and you will be our first full-time content marketer. We'll look to you to build an engine of high-quality and impactful content that drives meaningful engagement with our audience. You'll be encouraged to experiment, test new channels and initiatives, and iterate our approach. We are also currently hiring a Senior Marketing Manager and expect the Marketing team to continuously grow through 2023.
About You
You should have plenty of content creation experience and could be a technical writer looking to transition into more of the marketing side of content, or be a software developer who prefers to write rather than code. Or maybe you’re neither and have buckets of experience elsewhere. In any case, you aren’t afraid of talking about tech.
You aren’t shy either, whether it’s interviewing a customer for a case study, chatting with developers about our products, or speaking up with a great idea, you aren’t afraid to use your voice. You’ll be a key member of the team, and have the scope to really dive deep into all aspects of the content our busy software company needs.
There’s a start up mentality within the company, so a willingness to embrace change and new directions within the role is important in this position. But with that comes the ability to really shape your career and trajectory at the company.
We’re also aware that Imposter Syndrome can get in the way of taking that next big step. If you don’t tick every single box but still feel like you’d be a great fit, please still apply!
What the job involves
- Develop product expertise - Build a deep understanding of our industry, customer pain points and requirements, and how our solutions deliver significant value to our customers
- Design and produce high-impact content - You will be responsible for driving meaningful engagement with customers, prospects and industry stakeholders
- Create compelling articles, blogs, infographics, website pages, research reports, case studies, and videos
- Conduct regular content audits and work with Head of Marketing to develop a content calendar - You’ll help make sure we have a thoughtful cadence of content targeting audiences at different stages of the buyer’s journey
- Occasionally create ‘quick-to-publish’ content based on industry and global news
- Build for tomorrow - We’re at the start of an exciting growth journey, so we’ll look to you for how we build and scale a content engine ensuring a clear content production process and the use of internal and external support.
- Use data insights to iterate our approach - You’ll help identify KPIs and analyse the performance of marketing initiatives to consistently iterate our approach to deliver inbound leads, trial downloads, demo requests, and website traffic
- Execute keyword research and create a keyword library that aligns with audiences, business priorities and inbound traffic goals, collaborating with other teams as needed
The successful candidate will have:
- Demonstrable experience in B2B Content Marketing, ideally within the SaaS, software or security space
- Very strong communication skills and the ability to craft compelling written stories and content. Portfolios are encouraged.
- Proven ability to work cross-functionally and with external agencies/freelancers to support the delivery of the content calendar and specific campaigns
- A willingness to experiment with new ideas, learn from our performance and iterate our approach
Desirable Skills
- [Bonus points] Experience in both European and North American markets
- Hubspot experience
- Basic video and recording experience
Application process
- Intro Call (30 mins) This will focus on your motivations and interests, your journey to date and some of the experiences you’ve had, along with a chance to share more about Macrium and our Marketing efforts so far
- Marketing Interview (1 hour) During this stage, we’ll focus on your approach to designing and producing impactful content, iterating your approach using success metrics, and how you like to work across teams. Prior to this stage, you’ll be given information that will be used on tasks we’ll work through together on the day. Please note, no extra work needs to be done beforehand.
- Team Interview (1 hour) - We also think it’s important you have a chance to meet your potential future teammates to get a better sense of your day-to-day life at Macrium.
Benefits
- Non-contributory Group Personal Pension Scheme
- Non-contributory Life Assurance Scheme
- 25 days annual leave entitlement plus 8 public holidays
- Remote and flexible working available
Perks
- Sales target gifts
- Funded training and development