46% of backup users have never completed a test restore

Late last year, we ran a highly successful piece of market research where we surveyed over 7,000 backup and disk recovery software users. The resulting survey we titled:
The More Things Change the More They Stay the Same for Backup!

Divided up by business and home users, the survey looks into views towards cloud backup as well as frequency of backup and if they have suffered data loss, what the cause was.

The top headlines from the research include:

  • 78% of respondents have lost data over the last year, despite 73% having a backup solution in place at the time
  • 70% of home users are not currently using cloud backup with 46% stating trust, security and privacy as the reason why
  • 46% of those surveyed have never undertaken a test restore

Our results do demonstrate the growing global trend for cloud that has been forecasted for a few years but taken longer to mature than most people expected.

As if that wasn’t enough, we’ve only gone and launched Macrium Reflect 7, which is EVEN faster and allows users to easily test their backups to verify the recoverability of the data. We recommend that users test the recoverability of backups as frequently as possible. Find out more about all the latest features.



Helping Poorly PCs

Macrium speak to Nigel Poore who runs Poorly PC, a Suffolk based PC support company who provide help to small businesses across the country.

Imaging tool of choice

Nigel has been using Macrium Reflect for around 8 years now as a home user, and within a business environment, Macrium Reflect has been his imaging tool of choice for four years now.


poorly-pc-logoNigel has found Macrium Reflect particularly helpful when a lot of his clients were coming to him for help on managing the Windows 10 upgrade. Nigel was fully expecting things to go wrong and bought a Macrium Technician’s License, which allowed him to take a snapshot just in case he needed to restore to a previous version and start again.

“It was great having Macrium as a comfort blanket and I could be sure that, should I need to, I could get back any data that has been lost. I can dig around to my heart’s content without worrying!”

What makes Macrium such a great tool?

 “Hands down, it has to be the reliability of the software. I can be confident that it will always work and I can get the image back. It is incredibly easy to use and great to see Macrium’s focus on creating such a fantastic backup tool. I’ve always found the support guys to be very helpful, quick and accurate when answering my queries”.

Download a 30-day Trial of Macrium Reflect for Home or Business use.

Helping Brooklyn PC Clinic look good with their clients

brooklyn-pc-clinic-logoMacrium spoke to Mike Jonas from Brooklyn PC Clinic in New York who offer computer repair and support services to home and businesses.

Mike has been installing Macrium Reflect on home and business user’s computers for some time now and is very complimentary about the popular backup and recovery solution.

“I love Macrium Reflect. It always works for me and most importantly of all, I trust it to work every time”.

Mike works with a number of small businesses and residential users and spends a lot of time trying to educate his customers on the value of backing up their data. Sadly, they often don’t realise the importance until it’s too late.

Mike has used a number of other backup solutions in the past, but finds that Macrium Reflect has more things going for it.
“The other solutions can be a bit hit or miss and I was never 100% confident that they were doing their job. In particular, Reflect’s bootable rescue media has been a great tool for repairing Windows boot problems and has got me out of many a hole in the past!”

Mike particularly likes the differential backups.

“Whatever the developers did, they’ve done a great job! Macrium has saved me hours rather than having to go back and restore factory images. Macrium always makes me look good with my clients!”

Under the gun with 5 hours to spare

We love hearing from our users, especially when Reflect has helped save someone’s bacon! Laurence describes his issues below:

Well, it seemed like a simple problem at first. Clone the 120GB HDD in my laptop to a Samsung 120GB SSD connected by USB so I could then swap the drives. But it wasn’t.

I killed a few hours using the Samsung software. The drive appeared to be cloned, I could see the files and folders and partitions, but when I inserted it in the laptop and changed the BIOS, it would immediately freeze on a text screen with just a blinking cursor.

Then I tried AOMEI for a few hours with no better result…

Then hours and hours with Partition Wizard MiniTool…

Then back to Samsung and back again to MiniTool…

Each one appeared to be okay but wouldn’t boot-and each one analyzed the others and said they were corrupt or incorrect.

Then I tried Macrium Reflect… and it worked the first time!! I was trying to get this done in time to get the upgrade to Windows 10 on the SSD, and I made it with five hours to spare.

Thank you, thank you, Macrium. Great program!


Best boot forward in Estonia

We talk to Rando Sui from Skywish OÜ in Estonia about how he recently discovered our backup and recovery solution, Macrium Reflect.

Best boot forward

Rando had been looking for a new backup and recovery solution to sell onto his clients. Something that was fast, reliable and worked effectively. After some research Rando discovered Macrium Reflect.

“I was pleasantly surprised to discover Macrium Reflect and the great features it bought to the table. By far the best feature offered was not needing to prepare a boot menu in advance and being able to get the image straight from the network, it certainly did the trick!”.

Sawing off time

Rando’s client is Cambimill Sakala who operate in timber sawing in Estonia. They needed a full backup and recovery solution that could easily restore images.

“Our client needed to backup their production and desktop computers and wanted to feel confident that the backup was working at all times.”

Before using Macrium, the client had been using tape based backup and sadly this had led to data disaster. A secretary had been using this tape based solution for a couple of years and had been diligently changing the tape each morning. Sadly it wasn’t until something went wrong and they needed to restore that they realised the backup hadn’t been working for all that time!

Rando is confident that Macrium is the right backup and recovery solution for all their reseller needs.

“We’ve been so impressed with the solution that we intend on selling into all our customers in Estonia!”.

The Good, the Bad and the Ugly

The-Good-The-Bad-and-The-Ugly_signRecently we decided to ask our Macrium Valued Reseller partners for their views on the backup industry, along with the challenges and changes they face. We were overwhelmed with responses from over 20 different countries!

There were some really interesting results that popped out, some expected, some not and some very ugly data disasters! Not surprisingly over 70% stated that they offer Backup as a Service and a large number mentioned hardware and hard drive fails as the reason behind data loss. It was scary however just how many questioned stated that backups had failed or in a fair number of cases, their clients had no backup in the first place!

Whether or not cloud is the ‘holy grail’ generated some differing opinions when asked about current and future trends. Many expressed concern with the limitations and time taken to download backups. The trend seems to be a hybrid of both cloud and on-premise backups for full protection.

Then we get to some of the worse data disasters that resellers have seen. Everything from expensive databases lost to malware and lightning strikes, our resellers have seen it all!

“The client’s building burnt down. He did not have off site backup, instead he relied on a local backup to an external HDD which was kept in a fireproof safe on premise every night. The safe unfortunately was not waterproof. In putting out the fire, the fire department flooded the safe, damaging the external HDD. We had to send the drive out for professional data recovery, costing the client thousands of dollars in expenses, on top of lost productivity for the two weeks it took to recover the data.”

Read the full report and why not let us know about your data disasters?! You can find us on Twitter @macriumreflect or on Facebook or LinkedIn.

Macrium makes other products in the marketplace look primitive in comparison!

At Macrium we love to hear feedback from our customers; good or bad. When Ken contacted us to tell us how much he was enjoying Macrium Reflect we gave him a shout to find out more!

How did you first hear about Macrium Reflect?

There was a very useful review on TechSupportAlert.com which described the best free drive cloning software, so Ken thought he would give it a go!

What had you been using for backups before?

Ken had been using another market leading product for some time but he was blown away by Macrium Reflect.

It ticks all my buttons, like modern interface, flexibility and sophistication. It makes the other products in the marketplace look primitive in comparison!”

Ken found that other providers were trying to simplify their interfaces but at the expense of usability.

What makes Macrium so great?

Macrium’s simple, yet modern, user interface is certainly the best feature as it makes it easy to find whatever functions you need. Macrium even pays attention to features that don’t even occur to other imaging software developers, like trimming SSDs before restoring…nice!”
“Macrium has made my life easier because of its trustworthiness. It does exactly what I want it to do, without confusing me with too many options”.